Connect with the millions of monthly low-funnel shoppers on CarGurus & PistonHeads
Informed Buyers
Receive high-quality interactions and leads from in-market buyers, with 88% of CarGurus users actively shopping
Performance Optimisation
Control of your dealership reputation, branding and performance with dedicated tools
Manage your Deal Ratings
Boost your vehicle's position on Search Results Pages (SRP’s) based on the deal rating
Increase your Reach
Maximise your exposure and connect with over 6 million unique monthly visitors
Promote your Deal Rating
Extend your CarGurus pricing validation to your dealership website through deal rating badges
A Trusted Partner
Join over 10,000 other UK dealers using CarGurus and PistonHeads to advertise their stock
All CarGurus listings plans include
- Full buyer contact information
- Deal ratings on your used stock
- Leads reports and analytics
- Tools to manage your search ranking and make stock decisions
- Trackable inbound phone leads
- Dedicated account manager
RestrictedCarGurus Only |
Enhanced |
Featured |
Featured Priority |
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|---|---|---|---|---|
| Leads and Channels | ||||
Trackable Interactions |
Anonymous email leads |
Full contact information |
Full contact information |
Full contact information |
Managed text and chat connections via CarGurus/PistonHeads & WhatsApp |
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Feature included |
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| Advertise Your Stock | ||||
Photos on vehicle detail pages (VDPs) |
Limited to 6 |
Feature included |
Feature included |
Feature included |
Deal ratings for used stock on CarGurus and your own site |
On CarGurus only |
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Feature included |
Feature included |
Real-time price editing |
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Feature included |
Feature included |
Feature included |
Conquest ads on competitors' Restricted VDPs |
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Feature included |
Sponsored listings on the first search results page |
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Branded listing in the #1 spot on search results |
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Want to try CarGurus for free?
Dealers can list their inventory on the CarGurus marketplace for free and receive limited access to our buyers and marketing tools.
Increase your CarGurus exposure with premium add-on products
PREMIUM ADD-ON
CarGurus Area Boost
Participating dealers see 35% more vehicle detail pages (VDP's) views from buyers in their target market
- Deliver vehicles to low-funnel buyers outside your local market to expand your reach
- Grow interactions by getting more buyers to your listings
- Compete in low supply markets by making it easy for buyers to find the car they want
PREMIUM ADD-ON
CarGurus Digital Display
- Branding on your CarGurus VDPs to keep high-value shoppers focused on your dealership
- Inventory ads and behavioral targeting to extend your audience reach
- Facebook display ads to exclusively reach CarGurus engaged audience
PREMIUM ADD-ON
CarGurus Highlight
Reach the most serious shoppers beyond the first page by boosting promotion of specific stock categories, including:
- Aged Inventory: Target slow-moving stock by promoting listings with the longest time on site
- Newest Model Year Inventory: Boost your visibility of your most recently acquired stock
- Approved Used: Feature vehicles with proven value
- All Qualified Inventory: Promote Great, Good, and Fair deals to expand reach
Connect in-market buyers with your stock on a CarGurus and PistonHeads listings package.
Call 0808 501 5615 or fill out the form below.