Trusted. Efficient. Different.
The CarGurus and PistonHeads difference
Speed up the car buying process by attracting informed buyers to your dealership
A proven partner that challenges the status quo and aligns to your business goals
A high return on investment channel that delivers competitively priced leads
Extend reach to more car buyers on both CarGurus and PistonHeads platforms
Connect in-market buyers to your stock and sell cars more effectively
- Receive high-quality interactions and leads from in-market buyers
- Build your dealership’s brand and reputation through deal rating badges
- Access digital tools that give you control over pricing, branding and performance
Hear from dealers who’ve already seen results with CarGurus
"It’s about how much money we are spending and if we are actually achieving a return, and CarGurus is absolutely focused on that. And still, in 2020, one of the only suppliers really focused on ROI."
Marketing Manager, Swansway Group
"We look at the interactions from customers in terms of phone, email, web traffic, and map views in our dashboard, and CarGurus provides good value for us. We’re very satisfied with the ROI we get."
Group Marketing Manager, Shelbourne Motor Group
"Like friends, you realise who your best business partners are in times of crisis. We’ve had those moments with Coronavirus and CarGurus was there as a valued strategic partner with new solutions, with help and with an excellent account manager. We were definitely looking in the same direction."