Want to reach a combined audience of more than 6 million monthly unique visitors?

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Informed Buyers

Receive high-quality interactions and leads from in-market buyers, with 88% of CarGurus users actively shopping

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Performance Optimisation

Control of your dealership reputation, branding and performance with dedicated tools

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Manage your Deal Ratings

Boost your vehicle's position on Search Results Pages (SRP’s) based on the deal rating

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Increase your Reach

Maximise your exposure and connect with over 6 million unique monthly visitors

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Promote your Deal Rating

Extend your CarGurus pricing validation to your dealership website through deal rating badges

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A Trusted Partner

Join over 10,000 other UK dealers using CarGurus and PistonHeads to advertise their stock


All CarGurus listings plans include

  • Full buyer contact information
  • Deal ratings on your used stock
  • Leads reports and analytics
  • Tools to manage your search ranking and make stock decisions
  • Trackable inbound phone leads
  • Dedicated account manager

Want to try CarGurus for free?

Dealers can list their inventory on the CarGurus marketplace for free and receive limited access to our buyers and marketing tools.

Increase your CarGurus exposure with premium add-on products


CarGurus Area Boost

Participating dealers see 35% more vehicle detail pages (VDP's) views from buyers in their target market

  • Deliver vehicles to low-funnel buyers outside your local market to expand your reach
  • Grow interactions by getting more buyers to your listings
  • Compete in low supply markets by making it easy for buyers to find the car they want
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CarGurus Display

  • Keep the focus on your dealership through exclusive branding on your CarGurus vehicle detail pages (VDP's)
  • Increase touchpoints and brand awareness with buyers interested in your vehicles
  • Drive quality buyers directly to your website with custom messages that align with your goals

Connect in-market buyers with your stock on a CarGurus and PistonHeads listings package.

Call 0808 501 5615 or fill out the form below.

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