The difference starts with the CarGurus audience
To take more control of the complex car buying process, shoppers are increasingly turning to online tools - and more of them are using CarGurus than any other third-party site.
Selection
Extensive inventory selection and intuitive user tools make it easy for shoppers to refine and personalize their search
Trust
Transparent pricing, deal ratings, and dealership reviews build trust and put consumers at ease while shopping
Confidence
Engaged shoppers are armed with the knowledge and confidence to connect with the right dealership
CarGurus has the largest, most engaged audience
37M unique monthly visitors1
#1 in total monthly visits2
#1 in unique monthly visitors on mobile3
25 mins spent per visitor per month2
56% monthly unique visitors who only visit CarGurus2
71% plan to purchase or lease a vehicle within 3 months3
1 Google Analytics, Q2 2019
2 Comscore Media Metrix®, Q2 2019
3 comScore Media Metrix Key Measures Multi Platform, Mar 2019. Vs. Autotrader.com, Cars.com, TrueCar.com
How can you sell more cars to the CarGurus audience?
1. Interact
Interact with shoppers and promote your brand through reputation and pricing validation on cargurus.com
2. Prospect
Prospect shoppers who have viewed similar vehicles to yours, but have not engaged with your inventory
3. Reach
Reach shoppers on the channel that is right for them, throughout their buying journey
4. Convert
Convert these shoppers into buyers on your website, or directly at your dealership
What our customers have to say
Cooper Auto Group
CarGurus as a lead provider and a business partner is, without a doubt, one of the highest value relationships we have. The cost per lead, the results, and the relationship that we have through [their] support are second to none.
Blake Yelverton Imports
As a small dealership with a very small marketing budget, I can’t recommend enough the positive results I’ve seen from CarGurus. The types of customers I’m receiving from CarGurus are well educated and they’re ready to buy. CarGurus allows me to gain that competitive edge to be profitable.