CarGurus Real-time Performance Marketing
Drive more high quality shoppers to your website with CarGurus RPM
Maximize performance through automated campaign optimization across multiple digital marketing channels
Reach an exclusive audience of engaged CarGurus shoppers and expand your dealership’s unique audience
Drive quality shoppers directly to your website, one of your most effective digital assets
Partner with a proven digital expert to scale real-time performance and achieve your business objectives
Omnichannel Approach to Digital Marketing
Almost all shoppers use online resources when shopping for a car, but they don’t all shop the same way.
To connect with the most shoppers, dealers need an omnichannel marketing strategy that uses a combination of tactics, including targeted display ads, paid search, third-party listings, social ads, and retargeting ads.
CarGurus RPM Features
- Audience Targeting
Confidently target a high-value audience of CarGurus shoppers who are in the market for your vehicles - Real-time Performance
Your budget is allocated across digital channels based on performance
- Support
Advanced consultative services that ensure maximum results are achieved for your business - Omnichannel Approach
Reach target audiences on multiple channels that are right for them
 |
Get started with digital marketing targeting your VDP audience with static brand ads
StarterRequest A Demo |
Expand your targeting to a broader CarGurus audience with dynamic, inventory-specific ads
StandardRequest A Demo |
Most Popular
Unlock the power of Facebook to maximize performance across the widest audience
PremierRequest A Demo |
Maximize your flexibility and control with dedicated support and increased customization
UnlimitedRequest A Demo |
|---|---|---|---|---|
| Channel | ||||
CarGurus.com DisplayStatic ads on CarGurus VDPs |
Feature included |
Feature included |
Feature included |
Feature included |
Offsite DisplayInventory ads on premium sites across the web |
Feature included |
Feature included |
Feature included |
Feature included |
Facebook DisplayInventory carousel ads on Facebook |
—Feature not included |
—Feature not included |
Feature included |
Feature included |
| Target Audience | ||||
Your CarGurus AudienceShoppers who visited your CarGurus VDPs |
Feature included |
Feature included |
Feature included |
Feature included |
Extended CarGurus AudienceCarGurus shoppers who viewed similar vehicles to yours, but did not view your inventory |
—Feature not included |
Feature included |
Feature included |
Feature included |
| Ad Creative | ||||
Static BrandAd that promotes a single callout for your dealership. Can be brand, promotional, or service-related |
Feature included |
Feature included |
Feature included |
Feature included |
Inventory-SpecificPersonalized ads for every shopper based on their behavior and your inventory |
—Feature not included |
Feature included |
Feature included |
Feature included |
| Marketing Services | ||||
Consultative ServicesAdvanced account management that ensure maximum results are achieved for your business |
—Feature not included |
—Feature not included |
—Feature not included |
Feature included |
Advanced Business SettingsControl over where your budget is being spent across RPM channels and audiences |
—Feature not included |
—Feature not included |
—Feature not included |
Feature included |
Increase your digital reach across proven channels
Facebook Display
- Target an exclusive audience of engaged CarGurus shoppers on Facebook
- Improve your dealership’s audience targeting abilities on Facebook, a high-converting social platform
- Show shoppers multiple vehicle options based on cargurus.com activity through personalized carousel ads
Ready to learn more about how real-time performance marketing can extend your digital reach?
Call 1-800-CARGURUS or fill out the form below.